"The project aims to deliver the creation of a blueprint for sustainable business practices that demonstrate a vision which balances sustainable production and the protection of the environment on approximately 150,000 hectares.

Implementing the model at such scale is operationally and technically ambitious, as it targets investing in the improved rotation of agriculture with cattle raising on most of the productive farm area. It thus serves as an example to the market of effective and large-scale intensification, while still protecting natural forest and meeting the Forest Code."